During 2011 Kubanenergo carried out large scale work on comprehensive strengthening and development of interaction with organs of state power, the mass media, the scientific community, veterans’ and youth associations and non-government organisations.
In the accounting year large scale coverage was organised and executed in external open information sources on a range of targeted communications programmes whose execution significantly strengthened the image of Kubanenergo as a socially responsible company.
In 2011 Kubanenergo organised within the area of responsibility of the Company a targeted communications programme for MRSK Holding, The Electricity Network Distribution Sector — Working to Protect the Environment. More than 500 Company employees took part in tree planting events which took place in all 11 Kubananergo branches and the executive apparatus of the Company. Employees led by General Director Georgii Sultanov planted thirty red oaks in the Kosenko Botanical Gardens in Krasnodar to create an Electrical Power Engineers’ Alley.
As part of the public relations programme on measures to prevent accidents with electricity among outsiders on electricity distribution facilities, in 2011 Kubanenergo gave lessons on electrical safety in schools within the Company’s area of responsibility. This made it possible to significantly lower the risk of injury or death of children out of ignorance of elementary safety rules on behaviour around electricity facilities or when there is a risk of electric shock. During this programme it was possible to achieve a significant reduction in expenditure by distributing materials in electronic form.
In May and June 2011 Kubanenergo took part in the events of the Victory Day Relay Race, which began in Moscow at the Central Museum of the Armed Forces of the Russian Federation by holding a reception for Chairpersons of Veterans’ Unions at branches, members of the Coordinated Union of Veterans and the Unified Youth Union of MRSK Holding in honour of the 66th anniversary of Victory. The events took place on 22 June on the day of the 70th anniversary of the beginning of the Great Patriotic War.
Electric power engineers in the Kuban and Adigeya carried out events in honour of the legendary Victory Banner in all 54 electricity network district falling Kubanenergo’s area of responsibility. In total more than a thousand residents of the Kuban and Adigeya took part in these events.