In total over 2011 2565 articles about the activities of Kubanenergo were published in the media, which was four times more than for 2010. Of these publications 2224 were about the Company’s production activities and 341 about social activities. 2250 articles were positive, 231 neutral, and 84 negative.
The Company’s expenditure on paid for publications not related to obligatory disclosure of information decreased in comparison with the previous year by 5.6 times and totalled 463 000 rubles in 2011 (2 893 000 rubles in 2010).
In 2011 work was carried out to improve and expand the content of the Kubanenergo website. Its structure was optimised, a system for placing banners on the home page was added, the design was modernised and navigation elements were added, which significantly simplified the search function and made it easier and more intuitively understandable for visitors to the site.